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    "perfectly imprfect"

    is there anything more luxurious than a basic tee shirt being
    elevated to the thing you love most in your wardrobe?

    byfreer designer lesley watson says "initially the brand was built 
    around the idea of a more sensual basic tee - feminine designs
    of the iconic tee shirt in more desirable materials like silk,
    viscose and velvet".

    "textiles are the basis of our inspiration: natural and soft, washed 
    and worn, with unfinished edges and unexpected surprises
    in the detailing completing the 'raw elegance' of the brand," she says.

    "i love fashion, but we're not chasing trends," says lesley. 
    "our designs are timeless, luxurious and a little bit imperfect
    as seen in the frayed edges or the washed silk creases".

    all garments are designed and manufactured in sydney. 
    because lesley is passionate about building and maintaining
    relationships with exceptional manufacturers and small
    scale makers to ensure byfreer create beautiful fresh,
    ethically responsible clothing