byfreer - this is us


“I love creating clothing that is honest, simple and useful,” – Lesley Watson, byfreer
“Make the ordinary the extraordinary” is the byfreer mantra. Each of our pieces is a palette cleanser, a fresh start, a clean feel. Elevated basics at their best, byfreer garments are the ones that pull your whole wardrobe together.
Locally designed and made, byfreer is style-led, not trend-driven. Our relaxed, feminine tailoring is the ultimate luxury for your everyday.
Our wear-everywhere styles bring you soft silhouettes, clean lines in want-to-touch fabrications. Think silk satins, georgettes and velvets alongside hard-wearing cottons. Each is your reach-for and your go-to – the piece you can wear with confidence – our attitude: fresh, relaxed, fuss-free.