Is there anything more luxurious than a basic tee shirt being elevated to the thing you love most in your wardrobe?
byfreer designer Lesley Watson says “Initially the brand was built around the idea of a more sensual basic tee - feminine designs of the iconic tee shirt in more desirable materials like silk, viscose and velvet”.
“Textiles are the basis of our inspiration: natural and soft, washed and worn, with unfinished edges and unexpected surprises in the detailing completing the ‘raw elegance’ of the brand,” she says.
“I love fashion, but we’re not chasing trends,” says Lesley. “Our designs are timeless, luxurious and a little bit imperfect as seen in the frayed edges or the washed silk creases”.
All garments are designed and manufactured in Sydney, because Lesley is passionate about building and maintaining relationships with exceptional manufacturers and small scale makers to ensure byfreer create beautiful fresh, ethically responsible clothing.