the challenges of sustainability
while we consciously aim to make our practice more sustainable, as a fashion brand it's simply contradictory to claim that we are a sustainable brand. we at byfreer recognise the many problems associated with the industry and consumption, and recognise our responsibility to do better.
our core values haven't changed since day one. that is....making quality, comfortable garments, made locally that are easy to care for. our commitment to these standards is met with integrity.
the processes that set us apart:
- made in sydney
- sustainable quantities
- natural fabrics
- easy care
- slow fashion approach
we know we have a long way to go and hold ourselves accountable for improvement. we constantly aim to be transparent through this journey!