The challenges of sustainability
We consciously strive to make our practices more sustainable. However, as a fashion brand, it's important to acknowledge the inherent challenges in claiming absolute sustainability. At byfreer, we recognise the multifaceted issues associated with the fashion industry and consumption, and we acknowledge our responsibility to continually look to do better.

at byfreer our philosophy is "less is more"
Our core values, which have remained unchanged since day one, are centred on creating quality, comfortable, easy-to-care-for garments that are made locally. our commitment to these standards is approached with utmost integrity. we distinguish ourselves through processes that prioritise being made in Sydney, adopting sustainable quantities, using natural fabrics, promoting easy care, adhering to a slow fashion approach and maintaining transparency.
We acknowledge the long journey ahead and hold ourselves accountable for continuous improvement. throughout this ongoing process we strive for transparency, sharing our progress and challenges, as we work towards a more responsible and sustainable future in fashion.

packaging
This applies in as many areas of the business as is reasonably possible.
Our packaging is the bare minimum. We do not print bespoke carry bags or tissue paper with any logos.
We use generic recycled paper bags, acid free recycled tissue and washi paper sticking tape when necessary.
When you purchase in store we give you a choice in how you would like to carry your purchase.
We understand our products are luxurious, and we ask you to join us in our sustainable approach to luxury.