the challenges of sustainability
While we consciously strive to make our practices more sustainable, as a fashion brand, it's important to acknowledge the inherent challenges in claiming absolute sustainability. At byfreer, we recognize the multifaceted issues associated with the fashion industry and consumption, and we acknowledge our responsibility to do better.
Our core values, which have remained unchanged since day one, center around creating quality, comfortable garments made locally that are easy to care for. Our commitment to these standards is approached with utmost integrity. We distinguish ourselves through processes that prioritise being made in Sydney, adopting sustainable quantities, using natural fabrics, promoting easy care, adhering to a slow fashion approach, and maintaining transparency.
We acknowledge that there is a long journey ahead, and we hold ourselves accountable for continuous improvement. Through this ongoing process, we strive to be transparent, sharing our progress and challenges as we work towards a more responsible and sustainable future.
At byfreer, we're not just about style - we're also serious about sustainability. That's why we're proud to introduce our minimal packaging initiative in our boutiques.
We believe that less is more, especially when it comes to packaging. That's why we've streamlined our packaging process to minimize waste and reduce our environmental footprint.
When you shop with us, you won't find unnecessary layers of plastic or excessive packaging materials. Instead, you'll discover a thoughtful approach to packaging that's as good for the planet as it is for your purchases.
By opting for minimal packaging, we're taking a stand against unnecessary waste and embracing a more sustainable future. It's our way of doing our part to protect the planet for generations to come.
So next time you visit our boutique, rest assured that your purchase will be packaged with care, but without the extra environmental baggage. At byfreer, we believe that style shouldn't cost the earth.
Join us in our mission to make fashion more sustainable, one package at a time.