our story

Portrait of Lesley Watson, designer of byfreer.

“i love creating clothing that is honest, simple and useful,” – lesley watson, byfreer
“make the ordinary the extraordinary” is the byfreer mantra. each of our pieces is a palette cleanser, a fresh start, a clean feel. elevated basics at their best, byfreer garments are the ones that pull your whole wardrobe together.
locally designed and made, byfreer is style-led, not trend-driven. our relaxed, feminine tailoring is the ultimate luxury for your everyday.
our wear-everywhere styles bring you soft silhouettes, clean lines in want-to-touch fabrications. think silk satins, georgettes and velvets alongside hard-wearing cottons. each is your reach-for and your go-to – the piece you can wear with confidence – our attitude: fresh, relaxed, fuss-free.


Portrait of Lesley Watson & Andrew Mussett in their Paddington atelier & studio.
above, lesley watson (designer) pictured with partner andrew mussett (managing director).

It all started with a simple, silk tee. lesley's first design showcased humble beginnings in style and luxurious ambitions in its fabrication. every byfreer piece to follow is intrinsically successful because of its feel. from stretch silk satin to cotton silk, italian linen & more, comfort is everything & style is inherent.

a family business since 2014 byfreer has grown progressively year by year. now consisting of a small & passionate team based between two boutiques in the eastern suburbs of sydney, byfreer stays true to its small & sustainable production values parallel with its success.
"if you are wearing byfreer, it was designed in paddington & made in sydney".
taste. luxury. humour.