the re-luxe program
At byfreer, we run two parallel programs that reflect our commitment to sustainability and innovation.
Re-Luxed & Re-Imagined
The first, our re-luxed program, originated as a means to combat waste and offer quality garments a new lease on life. We carefully source pre-loved designer clothing, shoes, and accessories from worldwide outlets, ensuring these pieces are in excellent condition.
Building on the success of the re-luxed program, we introduced an offshoot called re-Imagined. This initiative takes our sustainability efforts a step further. Our production team sources post-consumer waste, ranging from denim jeans to men's shirts, and transforms them into entirely new and fresh designs.
Both our re-luxed and re-imagined pieces are available in limited edition quantities. The re-luxed program presents a carefully curated assortment of pre-loved designer clothing and accessories. Sourced globally, this collection encompasses well-tailored jackets, sumptuous knits, and on-trend denim pieces, seamlessly complementing your existing byfreer wardrobe.
Our commitment is a dedication to extending the lifecycle of quality items, steering them away from landfills, and actively promoting a circular economy. At the core of our re-luxed program lies the ethos of sustainable luxury for the conscious consumer.